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Ad Age

By peeling away initial thoughts and cracking our heads, we discover the essence of a subject. If we then keep squeezing out solutions, we will find the unexpected perspective that speaks to hearts.

What is Creativity?

for Advertising Age


This conceptual illustration was submitted as an entry to 2016 Young Creatives Cover Competition. 

The brief
It’s very simple, but surprisingly elusive: Create a visual capturing the essence of the creative process today.

Concept
By peeling away initial thoughts and cracking our heads, we discover the essence of a subject. If we then keep squeezing out solutions, we will find the unexpected perspective that speaks to hearts.