copywriter
buxton-display.jpg

Buxton

Did you know that Buxton was created to use 25% less PET plastic in their bottles?

MVO: 
Have you ever thought about the number of bottles that will end up damaging the environment after that meeting?

Buxton uses 25% less plastic in their bottles. Next time you’re ordering bottled water for the office, think about that.

FVO:
Let’s face it. If you want a bottle of water, thinking about damaging the environment isn’t really enough to appeal to your conscience.

Buxton uses 25% less plastic in their bottles. Next time you’re deciding on which bottle, think about that.

buxton-04.jpg

25% Off Your Conscience

for Buxton


Insight
Claiming to be 'UK's lightest water bottle', Buxton uses 25% less PET plastic than other bottled water bottles.

Strategy
To help people save the environment by reducing the burden on their consciences.