copywriter
the-british-army-display.jpg

The British Army

Show Yourself  

for The British Army


Insight
Social insecurities about one’s individuality are barriers to considering a career in the Army.

Strategy
To show a diverse group of people their fit in the Army by respecting and celebrating their individuality.


D&AD New Blood Awards 2017
- Yellow Pencil

The Crowbar Awards 2017
- Gold, Advertising Writing
- Silver, Advertising Art Direction
- Bronze, Advertising Integrated
- Bronze, Digital Writing

AD STARS 2017
- Crystal, Campaign Video (Case Film)
- Finalist, Interactive
- Finalist, Public Service Advertising